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March 7, 2012

Using Blog Software Doesn't Make you a Content Management Expert

March 7, 2012

I have developed a new pet peeve. I have been observing a proliferation of Marketing and Business experts who frequently recommend the use of blog tools for businesses because they have personal experience with them.

Keep Away from the Drafting Table

Living in a house and doing minor repairs and maintenance doesn't make you an architect, does it? So how does maintaining and writing a blog make you a Content Management technology expert?

All Businesses Have Unique Needs

Real businesses need real tools to market, sell and create interaction points for their brands. Sure blogs are a valuable piece of the marketing puzzle but centering your complex business needs around a niche technology because a respected expert in another field likes using it doesn't make sense.

Experts: Keep to Your Domain

If you are a business or marketing consultant or expert, please consult the experts in the Content Management and technology fields for advice and recommendations rather than just your personal experience.

Seek the Right Advice

If you are a business owner, start up marketer, I implore you to seek the advice of real professionals who may be at a local digital marketing or creative agency, business technology consultant or Content Management consultant about the challenges and goals you are hoping to address.

Know Your Tool is the Right One

Finally, I am not saying some businesses shouldn't use blog software for their website. You should have the right tool for your need and budget but make sure you know you're using the right tool and not just what your well meaning marketing or business expert finds works for them.

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