Be a Habit
In the last month I've been focused away from social media on work projects. While I never mind missing things, I do gain a lot of inspiration and new ideas from many of the people I follow and those they follow and share. On the relationship side, I think it's important to be there and share and exchange too. I built up a following of some cool people who obviously appreciate some of what I share but my absence and infrequency will certainly have them forget they followed me in the first place and then it appears I am just a random stranger rather than someone they like to hear from regularly and make a part of their daily or weekly life.
Like blogging or email marketing, the aim should be to groove into the habit to publish and allow people to make you part of their habit to read, consume or interact with. The familiarity being and having a social habit just might turn into a real relationship.